Dear Channel Partners,

As we enter the GST era in India, this tax reform being historically one of the biggest, has brought bundle of opportunities and challenges to our day to day business. Coupled with Govt.’s push on digitisation of our payment systems, it is imperative that Hella along with its trade partners start the journey of creating digital twins of all physical transactions in our relationship, to bring improvement in our day to day working at par with Market Dynamics. Tomorrow’s customers are going to be younger and IT Savvy and hence to appeal to them we have to upgrade our working towards latest digital tools. Our consumers will be millennials who expect digital experience of buying and fitting Hella Products on a day to day basis. It is in this regard, we decided to digitise every product which Hella sales in Independent Aftermarket with its unique serial QR Code no. This will enable to track complete journey of the product till customer’s satisfaction with our warranty process. I hope you will join us in this digital reform by Hella towards its IAM Business. Thank you for your support. It will also entitle a lot of rewards and gifts for you. Enjoy earning more points.

Best Regards,